In 2015 me and my partners entered into a partnership with Nova, which at that time had become the largest mobile provider in Iceland. I worked closely with Liv, then Nova’s CEO, in designing what was to become the first Mobile Payment app in Iceland, Aur.
The Aur solution came as a shock to the financial market in Iceland, it was new, it was fresh and nobody saw it coming. We had been able to develop a product using the current banking infrastructure in Iceland and payment facilitators without them having a clue we were doing it. As a result many more FinTech solutions from start-ups and banks emerged to challenge Aur.
Today Aur remains the most popular peer-to-peer payment solution in Iceland.
Aur has over 90.000 active users in Iceland using the app for peer 2 peer payments. That's over 40% of all financially independent Icelanders.
The main revenue stream however is the loan function of the app where users can apply and get an instant loan for up to 1 million ISK (approx $8k)
MY WORK ON AUR
INITIAL IDEA & CONCEPT
BRANDING & LOGO
UI & UX
AWARDS & NOMINEES
2017 Nordic Startup Awards
Best FinTech app (Nominee)
2016 Iceland Web Awards
App of the Year - (Nominee)