AUR

Mobile payments platform

One of the leading FinTech companies in Iceland, founded in 2015 by me and my former partners and Nova, the largest mobile service provider in Iceland.

THE STORY

In 2015 me and my partners entered into a partnership with Nova, which at that time had become the largest mobile provider in Iceland. I worked closely with Liv, then Nova’s CEO, in designing what was to become the first Mobile Payment app in Iceland, Aur.

 

The Aur solution came as a shock to the financial market in Iceland, it was new, it was fresh and nobody saw it coming. We had been able to develop a product using the current banking infrastructure in Iceland and payment facilitators without them having a clue we were doing it. As a result many more FinTech solutions from start-ups and banks emerged to challenge Aur. 

Today Aur remains the most popular peer-to-peer payment solution in Iceland.

In March 2021 I sold all my shares in Aur to Kvika Bank who acquired all shares in the company.

THE BUSINESS

Aur has over 90.000 active users in Iceland using the app for peer 2 peer payments. That's over 40% of all financially independent Icelanders. 

The main revenue stream however is the loan function of the app where users can apply and get an instant loan for up to 1 million ISK (approx $8k)

MY WORK ON AUR

INITIAL IDEA & CONCEPT
FOUNDING PARTNER
aur.jpg
BRANDING & LOGO
aur-posi2.jpeg
BUSINESS DEVELOP-
MENT
helgi-liv.jpg
UI & UX
aur-promo.jpg
BOARD MEMBER

THE PRESS

Mbl - November 2017
Aur í samkeppni við bankana

Vísir - November 2017
Í samkeppni við bankana

Viðskiptablaðið - March 2021
Kvika kaupir Aur

AWARDS & NOMINEES

2017 Nordic Startup Awards

Best FinTech app (Nominee)

2016 Iceland Web Awards
App of the Year - (Nominee)

MORE PROJECTS