Alfreð

THE STORY

One September night, 2012, I couldn’t fall asleep. I’d had the urge for a long time to create an app that would act as a person with an app icon as a cartoony face. Well that night, this person arrived in my head and did not want to leave. That night, Alfred was born. I wrote and wrote, plotted and plotted.

The name, the UI’s color, the font, the logo, the business plan, the whole concept from A-Z was born that magical night. 4 months later, the first version of the Alfred app and the Alfred Job Platform was released. Users could turn on a job watch and monitor certain job-tags and locations and then receive push notifications when a new job was published. The app was an instant hit.