One September night, 2012, I couldn’t fall asleep. I’d had the urge for a long time to create an app that would act as a person with an app icon as a cartoony face. Well that night, this person arrived in my head and did not want to leave. That night, Alfred was born. I wrote and wrote, plotted and plotted.
The name, the UI’s color, the font, the logo, the business plan, the whole concept from A-Z was born that magical night. 4 months later, the first version of the Alfred app and the Alfred Job Platform was released. Users could turn on a job watch and monitor certain job-tags and locations and then receive push notifications when a new job was published. The app was an instant hit.
Alfred has completely transformed Iceland’s recruiting industry with advanced technology using intelligent digital and mobile solutions to connect people and recruiters. The Alfreð platform has over 100.000 registered users which counts for over 50% of Iceland’s total workforce.
I sold my shares in the company in July 2020
MY WORK ON ALFREÐ
INITIAL IDEA & IDENTITY
FOUNDER & OWNER
UI & UX
CEO AND BOARD MEMBER
Mbl.is - December 2012
Alfreð er app til atvinnuleitar
Vísir - February 2013
Appið Alfreð auðveldar fólki atvinnuleitina
Viðskiptablaðið - November 2017
Líkir eftir viðtali
Vísir - May 2019
Vísir og Alfreð í samstarf
Vísir - February 2019
AWARDS & NOMINEES
2016 Iceland Web Awards
App of the Year (Nominee)
2020 Brandr Awards
Brand of the Year (B2B) - (Winner)